WELCOME TO DRYE
Where performance meets lifestyleโand confidence isnโt just about the outdoors, itโs about how seamlessly you move between worlds.
Founded in 2020, DRYE was born from a deep passion for exploration, design, and authentic self-expression. We believe outerwear is more than just clothingโitโs a companion. It tells your story before you take the first step. Whether youโre walking through the city, hiking into the wild, or traveling somewhere in between, our pieces are crafted to adapt with you and elevate your experience.
OUR STORY
Every brand begins with a visionโand ours started with a mission to bridge the gap between city life and nature.
What began as a spark of inspiration has grown into a community of modern explorers who see outerwear as more than performance gearโitโs an extension of their lifestyle. At DRYE, we set out to challenge the conventional โone-dimensionalโ approach to outerwear by creating designs that are versatile, timeless, and purposeful. Weโre here to bring joy back into getting dressed for any environment, to champion authenticity, and to make adaptability feel effortless.
OUR PHILOSOPHY
We believe that the best outerwear empowers rather than restricts. Thatโs why we design with versatility, durability, and timeless style at the core of every piece.
Designed for every journey โ from city streets to mountain peaks. We create outerwear that bridges city life and outdoor adventure, giving you the freedom to never choose between the two.
Details that matter โ We obsess over performance, fit, and materials so you donโt have to compromise.
Confidence in every setting โ Because great design isnโt just about technical specsโitโs about how it makes you feel, wherever you are.
We aim to create outerwear that feels elevated but never over-engineered. Think clean, technical silhouettes reimagined with modern aesthetics. Think purposeful design that works as hard in your daily routine as it does on your adventuresโall rolled into one.
OUR VISION
To redefine what it means to be preparedโnot by choosing between urban style or outdoor performance, but by creating pieces that allow you to have both.
At DRYE, we envision a world where outerwear is inclusive, versatile, and rooted in self-confidence. Weโre building a brand that doesnโt just protect you from the elementsโit fosters freedom, supports individuality, and enhances your journey in every environment. Our long-term dream? To become the go-to destination for anyone who wants one jacket for both worldsโwith strength, purpose, and a whole lot of character.
OUR MISSION
To empower movement, embrace versatility, and inspire confidence โ one piece at a time. Weโre committed to creating technical outerwear that fits every lifestyle, climate, and destination. Each design is made with intention, built on the belief that outerwear should adapt to you, not the other way around. At DRYE, we create more than outerwear โ we sell freedom: the freedom to move seamlessly between city life and the outdoors. While we continue to innovate with performance in mind, we never lose sight of the people we create for โ you. With every launch, every collection, and every stitch, we aim to serve our community with authenticity, purpose, and timeless design.
OUR COMMUNITY
Outerwear is more powerful when itโs lived inโand thatโs where you come in.
Weโre more than a brand; weโre a movement of adaptability. From first-time adventurers to lifelong explorers, our community is made up of individuals who refuse to choose between city and natureโbecause they belong to both.
Tag us. Inspire us. Show us how you move through your world. Weโre always watching, always supportingโand always excited to see how you bring DRYE to life in your own unique way.
With strength and purpose,
Your DRYE Team